Credit Suisse has offered its digital private banking clients in Singapore and Hong Kong access to Apple Business Chat to enable them interact directly with the bank.
The service will be available to iPhone and iPad users, who can access it through the Messages app on their devices.
Credit Suisse head of private banking for North Asia Francois Monnet said: “Approximately 95% of our clients booked in Asia who access our mobile digital private banking platform are users of iPhones or iPads, so they can now communicate with us anytime anywhere through their preferred chat channel.”
In the initial phase, clients of the Zurich-based bank will be able to use the new service to get information on their account balances, portfolio or transaction status.
In the later phase, the bank intends to add geographical booking centres and capabilities, such as enabling clients to place trade orders, submit forms as well as update personal details.
The bank’s team can access the messages of clients on its in-house chat platform. In order to start a chat, clients have to first secure authentication through the bank’s digital private banking app.
Credit Suisse head of private banking for South Asia Benjamin Cavalli said: “Using messaging to communicate is a core part of our clients’ everyday life and fast becoming the next transformational shift all over the world.
“Credit Suisse continues to be at the forefront of digital innovation in wealth management, bringing to our clients the best of digital technology to ensure they continue to have a seamless and pleasurable banking experience with us.”
Source : verdict.co.uk