Millennials take a back seat, Boomers are powering the economy this year!
Boomers Are Going to Drive a Silver Surge Companies tend to neglect older generations, focusing instead on millennials and Gen Z. Such a strategy will be costly this year. Companies long to partner with the Kardashians. Over the past couple of years, we have seen beauty leader Coty Inc., for example, strike cosmetics deals with both Kim Kardashian…