sports sponsorships such as tennis, football, running and other sports

The importance of sports sponsorship in CSR.

Corporate social responsibility (CSR) is not just a buzzword but a business imperative. Companies are constantly searching for innovative ways to demonstrate their commitment to societal values. One of their main strategies is sports sponsorship. It’s considered as an opportunity for companies to showcase their dedication to community and ethical practices. Let’s take a look…

SPORTS AND BUSINESS GO TOGETHER

Bank J. Safra Sarasin signs on as Davis Cup finals sponsor Bank J. Safra Sarasin has been unveiled as an official partner and the official private bank of the finals stage of this year’s Davis Cup men’s national team tennis tournament. The Swiss-based bank’s agreement with the International Tennis Federation and Kosmos Tennis also names…